US consumers spent $8.9 billion on Black Friday, according to data from Adobe Analytics’ Digital Economy Index. Adobe compiles its reports based on analysis of direct consumer transactions online, over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories.
How much money does Black Friday make?
U.S. retailers generated over $9 billion in online Black Friday sales from 2013 to 2019, with growth percentages increasing year-over-year. The growth was so dramatic, in fact, that sales in 2020 surged 22% (from 2019) to a record $9 billion for that year alone. However, 2021 told a different story.
How much money was spent online on Black Friday?
With more Americans taking advantage of deals offered earlier, online spending on Black Friday declined for the first time, to $8.9 billion, according to Adobe Analytics data. Last year’s Black Friday record of $9 billion was an increase of 21.6% year over year, the company found.
How much money is spent on Black Friday and Cyber Monday?
Americans shelled out $8.9 billion on Black Friday deals and $10.7 billion on Cyber Monday specials, compared to $9 billion and $10.8 billion in 2020, according to Adobe Analytics. Consumer spending makes up about 70% of the U.S. economy, so some may interpret these results as a worrisome sign of things to come.
How was Black Friday sales 2021?
Consumers Spent Less on Black Friday and Cyber Monday Sales in 2021. … And for Black Friday it was down 1.3% YoY at $8.9B vs $9B (2020). Even though the numbers for Thanksgiving Day didn’t go down, spending, however, stayed flat at $5.1B.
How much does the average Black Friday shopper spend?
16) How much does the average Black Friday shopper spend? A poll of 2,000 Americans found that the average American spends about $520 on Black Friday.
How many days is Cyber Monday?
As of 2014, amazon.de continues to advertise Cyber Monday and has extended it to an 8-day period (“Cyber Monday week”) beginning on the Monday before Thanksgiving.
How much money does Cyber Monday make?
Cyber Monday is expected to be the biggest online shopping day of the year, estimated to be $11.3 billion in online shopping. According to Adobe, Cyber Monday made a record of $10.8 billion in online purchases. So far during this holiday season, consumers spent $89.9 billion online since Nov.
How much did Cyber Monday cost 2021?
31-register now. Shoppers spent $10.7 billion on Cyber Monday 2021, which is about $100 million shy of the record set in 2020. That’s according to data from Adobe’s Digital Economy Index—and follows a similar dip on Black Friday—meaning the all-time highs set in 2020 will stand for another year.
What was the most sold item on Black Friday 2021?
The 10 most popular products our readers bought throughout Black Friday and Cyber Monday 2021
- Apple AirPods Pro. …
- Revlon One-Step Hair Dryer and Volumizer. …
- iRobot Roomba i6+ …
- TCL 65-inch 6-Series 4K QLED Smart TV. …
- Crest 3D White Professional Effects Whitestrips. …
- Cuisinart Multiclad Pro Stainless Steel Cookware Set.
How much money in total do retail stores make on Black Friday?
Black Friday online spending falls from 2020 levels
Online, retailers rang up $8.9 billion in sales on Black Friday, down from the record of about $9 billion spent on the Friday after Thanksgiving a year earlier, according to data from Adobe Analytics.
Was Black Friday successful?
Drawn by deals, consumers spread out their spending in the weeks leading up to the day after Thanksgiving. The Black Friday weekend was a success for retailers, but reflected challenges in the supply chain and the prevalence of early deals in October, which prompted customers to spread out their spending.
How much did consumers spend on Black Friday 2021?
US consumers spent $8.9 billion on Black Friday, according to data from Adobe Analytics’ Digital Economy Index.
Why is Black Friday called black?
Black Friday began in Philadelphia in the 1960s. Tourists would descend on the city on the day between Thanksgiving and the annual Army-Navy football game held on Saturday. … Businesses later reclaimed the name Black Friday, saying that the day was when stores’ books went from red ink to black.
Is Cyber Monday or Black Friday more popular?
Cyber Monday is actually now even bigger than Black Friday — retail sales on Cyber Monday in 2020 soared to a record high of $10.8 billion online.