US consumers spent $8.9 billion on Black Friday, according to data from Adobe Analytics’ Digital Economy Index. Adobe compiles its reports based on analysis of direct consumer transactions online, over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories.
How much money do consumers spend on Black Friday?
So far this holiday season, curbside pickup is up 70% compared to 2019, or the pre-pandemic period. That year, consumers spent $7.4 billion on Black Friday, which was a U.S. record at the time.
How was Black Friday sales 2020?
Online sales on Black Friday surged 85% in 2020 from the year prior, but overall sales dipped 16.1%. … They did this in part to prevent a crush of demand on Black Friday and Cyber Monday, which can strain stores and logistics networks.
How was Black Friday sales 2021?
Consumers Spent Less on Black Friday and Cyber Monday Sales in 2021. … And for Black Friday it was down 1.3% YoY at $8.9B vs $9B (2020). Even though the numbers for Thanksgiving Day didn’t go down, spending, however, stayed flat at $5.1B.
How much was spent on Black Friday and Cyber Monday?
Americans shelled out $8.9 billion on Black Friday deals and $10.7 billion on Cyber Monday specials, compared to $9 billion and $10.8 billion in 2020, according to Adobe Analytics. Consumer spending makes up about 70% of the U.S. economy, so some may interpret these results as a worrisome sign of things to come.
How much money did Cyber Monday make this year?
People looking to scoop up Cyber Monday deals spent 1.4% less this year than last, according to the Adobe Digital Economy Index, with online sales in the US on Monday totaling $10.7 billion. Salesforce had a different result for Cyber Monday, saying sales rose 3% from 2020 to $12.3 billion this year.
How much was spent on Cyber Monday?
According to Adobe’s estimates, U.S. consumers spent $10.7 billion this Cyber Monday, just down from $10.8 billion in 2020. Black Friday spending also just missed last year’s total, coming in at $8.9 billion vs. $9.0 billion in 2020.
What percentage of Black Friday shoppers will shop in 2020?
Thirty six percent of surveyed U.S. consumers planned to do most of their holiday shopping on Black Friday in 2020. This is a significant decrease compared to 2015, when some 60 percent of respondents were planning to do the majority of their shopping during that time.
Who sold the most on Black Friday 2020?
The most searched product globally for Black Friday between November 2019 and October 2020 was the Nintendo Switch, with almost 2.98 million searches during the measured period.
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Is Black Friday still popular?
Traffic at retail stores on Black Friday dropped 28.3% compared with 2019 levels, as Americans shifted more of their spending online and kicked off their shopping earlier in the year, according to preliminary data from Sensormatic Solutions. Traffic was up 47.5% compared with year-ago levels, Sensormatic said.
How much did consumers spend on Black Friday 2021?
US consumers spent $8.9 billion on Black Friday, according to data from Adobe Analytics’ Digital Economy Index.
What was the most sold item on Black Friday 2021?
The 10 most popular products our readers bought throughout Black Friday and Cyber Monday 2021
- Apple AirPods Pro. …
- Revlon One-Step Hair Dryer and Volumizer. …
- iRobot Roomba i6+ …
- TCL 65-inch 6-Series 4K QLED Smart TV. …
- Crest 3D White Professional Effects Whitestrips. …
- Cuisinart Multiclad Pro Stainless Steel Cookware Set.
How much did Cyber Monday cost 2021?
31-register now. Shoppers spent $10.7 billion on Cyber Monday 2021, which is about $100 million shy of the record set in 2020. That’s according to data from Adobe’s Digital Economy Index—and follows a similar dip on Black Friday—meaning the all-time highs set in 2020 will stand for another year.
How much does the average American spend during Black Friday?
The 174 million Americans who shopped between Thanksgiving Day and Cyber Monday spent an average of $335 per person during that five-day period. – via The Washington Post.
Was Black Friday successful?
Drawn by deals, consumers spread out their spending in the weeks leading up to the day after Thanksgiving. The Black Friday weekend was a success for retailers, but reflected challenges in the supply chain and the prevalence of early deals in October, which prompted customers to spread out their spending.
Is Cyber Monday or Black Friday profitable?
Cyber Monday is actually now even bigger than Black Friday — retail sales on Cyber Monday in 2020 soared to a record high of $10.8 billion online.